Why is marketing important for my business?

Marketing exists to satisfy customer needs – marketing is not just about selling and advertising. Your business has a product or service to sell and a good marketing strategy will help you do so.

There are many strands to marketing, all of equal importance.

A marketing plan will consist of a carefully considered strategy; looking at where the business is now, and where you want it to be and a tactical element, looking at how you intend to get there, ‘the journey’, taking into account available budgets, skill sets, time and a whole heap more.

The Vector Business Group will work with you to create a meaningful marketing strategy; one which will help drive business and ultimately improve turnover. Marketing as a business function should not be viewed as a standalone activity. A good marketing plan should be aligned to your overall business objectives.


Do you have a effective marketing strategy? Contact us now to discuss your plans